Choose how deep you want to go
A First look follows your customer through ChatGPT and Gemini, and shows where you are named, where you are not, and who is named instead. On request, larger studies can add the models behind Claude, Grok, DeepSeek and others. The depth you choose decides how much we can tell you about where and why. Each is a one-off purchase, no subscription. Buy again whenever something changes.
AIscopy First look
Where do we lose our customer, and to whom?
For founders who want to know where they stand.
- Your customer's path through ChatGPT and Gemini
- About 1,230 answers: your customer's questions, each asked five ways, on ChatGPT and Gemini
- Who is named instead of you, and who it picks when it can name only one
- What it says about you, set against a brand that does not exist
- An interactive report with what it says about you in its own words, and up to three things worth a look
Full picture
Why do we lose there, and does a change help?
For marketing teams with a launch, a claim or a price change coming.
- Four assistants: ChatGPT and Gemini, plus two more on request, such as Claude or Grok; up to three customer segments
- 5,000+ answers, split by segment and assistant
- Tests of what moves the choice: price, claims, reviews
- Two changes tested before you make them
- One re-test within 90 days: what has changed since last time
- Ordered and delivered online, no calls needed
Decision study
Where should we go next, given where we want to be?
For leadership teams with a decision to make, and agencies acting for a client.
- Designed around your own questions and data, including your customers' real questions
- Any assistant with developer access on request, such as Claude, Grok or DeepSeek, plus checks in the consumer apps by hand; any products, markets and segments
- What the evidence points to, worked through with your team
- Optional ongoing advice
We read every brief before we start. Full refund if your brief can’t work and can’t be fixed, if we can’t run your test, or if we’re running late and you’d rather not wait. Your rights under Australian consumer law always apply.
We measure what the assistants say. No one controls it, so we can’t promise it will change.
Seven steps from question to purchase. A First look tests five.
Your customer moves from a problem to a purchase in one conversation. A First look follows them through five of the seven steps. A Full picture adds the side-by-side comparison, and a custom report can add the purchase itself.
| Step | First look | Full picture | Decision study |
|---|---|---|---|
| 1Describe the problem“I sunburn easily and we're going to the beach” | ✓ Yes | ✓ Yes | ✓ Yes |
| 2Ask for the product“Which sunscreen should I buy?” | ✓ Yes | ✓ Yes | ✓ Yes |
| 3Add their situation“...for my toddler, something gentle” | ✓ Yes | ✓ Yes | ✓ Yes |
| 4Ask for just one“If I could only buy one?” | ✓ Yes | ✓ Yes | ✓ Yes |
| 5Compare side by side“How does yours compare with these three?” | Not included | ✓ Yes | ✓ Yes |
| 6Check the brand“Is [your brand] any good?” | ✓ Yes | ✓ Yes, checked against your facts | ✓ Yes |
| 7BuyThe assistant finds your price and stock and completes the purchase | Not included | Not included | ✓ Yes, on request |
Compare the three depths
| First lookWhere you lose | Full pictureWhy, and does a change help | Decision studyWhere to go next | |
|---|---|---|---|
| Scope | |||
| Assistants | 2 | 4 | Any |
| Customers | 3 you pick, plus 3 common customers in your category | Up to 3 segments, each with its own customers | Any |
| Products or markets | 1 | Up to 3 | Any |
| Rivals you name for a head-to-head test | 8 | Any | |
| Answers collected | About 1,230 | 5,000+ | Sized to the question, up to 100,000 |
| Test windows | 1 | 2 | Any |
| What you learn | |||
| Who is named instead of you | |||
| Who it picks when it can name only one | |||
| What it says about you, against a brand that does not exist | |||
| What it says, checked against your facts | |||
| Who it chooses against your rivals, and the reason it gives | |||
| Does your brand name help or hurt you? | |||
| Sites it reads for your category | Sites ChatGPT cites | Full map | Full map |
| Check of your product page | 5 points | Full review | |
| Results split by segment and assistant | By assistant and situation | ||
| Tests of price, claims and reviews | |||
| Changes tested before you make them | 0 | 2 | As needed |
| What you receive | |||
| Format | Interactive report, emailed as a file | Report and slide pack | Report, slide pack and readout |
| What it says about you, in its own words | |||
| Worth a look | Up to three things worth a look | The changes you test, with their measured effect | Directions worked through with you |
| Re-test | A new First look, whenever you like | 1 | As agreed |
| Turnaround, working days | 5 | 5 to 7 | 20 to 30 |