We study how AI assistants choose, so you can see where you stand
AIscopy takes its name from the -scopy in microscopy, a close look inside something. We look inside the answers AI assistants give your customer. AIscopy is made and sold by WA&V (Woord Advisory & Ventures), a Sydney firm that builds and advises new businesses. It grew out of our own research lab, which runs controlled studies of how AI models choose products.
answers from AI models, collected in our controlled studies since May 2026
Bart Woord
Bart spent 14 years at McKinsey & Company in Amsterdam, Tokyo and Sydney, most recently as an associate partner. There, Bart co-led the firm's green business building work in Australia and New Zealand, helping companies, governments and investors create new products, services and businesses.
Bart now runs Woord Advisory & Ventures and its research lab, and designs every test we sell. MBA, Columbia Business School.
Why AIscopy: customers increasingly ask an AI assistant what to buy. Large companies have teams and tools to see what those assistants say about them; most small and medium-sized businesses do not. Bart started AIscopy to give them that view, and more control over how their business is set up for a world where AI assistants help customers choose.
Talk to us
hello@aiscopy.com.au. Or start with a First look: A$529 including GST (launch price).